Social Media Marketing Course

with Live Projects – Skillwaala

Learn Social Media Marketing online and offline with real projects, certifications, and live mentorship only at Skillwaala. Our free social media marketing course trains you in platform-specific strategies, content creation, paid ads, analytics, and more. Whether you are a student, job seeker, or business owner, our online SMM course covers everything from basic to advanced, making you job-ready with hands-on training, live classes, and career support.

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About the AI & ML Course

Who Can Benefit From This Course

Beginners, Working Professionals & Entrepreneurs

If you are looking for a social media course that offers practical learning, mentorship, and career assistance, Skillwaala’s free SMM course is designed just for you. Whether you are a student, working professional, or entrepreneur, our course helps build practical digital skills and grow in the marketing field.

For Beginners and Students

  • No prior experience needed
  • Learn platform basics, tools, and strategy
  • Get a social media marketing certification to boost your resume

For Job Seekers and Freelancers

  • Learn job-ready skills to become a Social Media Manager
  • Build a strong portfolio with real-world projects
  • Gain access to internships and career support

For Business Owners and Entrepreneurs

  • Promote your brand on Facebook, Instagram, and LinkedIn
  • Learn how to create content and run ads
  • Track performance with analytics and improve ROI
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Course Modes at Skillwaala: Online, Offline & Blended

Skillwaala’s social media classes are designed to fit your schedule and learning style, whether you are in Jaipur or anywhere across India. Our learning modules are designed to cater to our student’s requirements. We offer our free SMM course in multiple modes: online, offline, and blended.

Online Mode

  • Live interactive classes
  • Access from anywhere
  • Ideal for students and remote learners

Offline SMM Training (Jaipur Only)

  • In-person learning at our Jaipur center
  • Real-time guidance from mentors
  • Best for hands-on learners

Blended Learning (Hybrid)

  • A mix of live sessions + classroom workshops
  • Flexible and practical
  • Perfect for working professionals or college students

What You Will Learn in Our Social Media Marketing Training?

Our social media marketing course is hands-on and career-oriented. You will learn how to plan, create, and manage campaigns across major platforms using the tools top brands rely on. Besides that, you will also work on live projects, and peer reviews, and get real-time feedback to build confidence and practical skills.

Core Topics Covered

  • Social Media Strategy: Understand goals, target audience, and campaign planning
  • Platform Skills: Facebook, Instagram, LinkedIn, Twitter, and YouTube marketing
  • Content Creation: Copywriting, design, scheduling, and engagement hacks
  • Paid Advertising: Meta Ads Manager, LinkedIn Ads, campaign setup, budget planning
  • Analytics & Reporting: Learn ROI tracking and performance optimization
  • Freelancing and Job Prep: Portfolio building, client handling, and interview readiness
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About the AI & ML Course

Complete Social Media Marketing Course Curriculum

  • Introduction to Social Media Optimization (SMO)
  • Introduction to Meta Ads Ecosystem + Course Structure
  • Creating & Optimizing Social Profiles
  • Facebook Page Setup + Must-have Settings

  • Community Building & Engagement Strategies
  • Influencer & Brand Marketing
  • Meta Business Manager Setup & Overview
  • Facebook Ads Structure – Campaign, Ad Set & Ad
  • Campaign Objectives + Right Selection Strategy

  • Social Media Branding with Canva: Reels, Stories, Carousels, Quotes
  • Designing in Canva – Content Types & Post Design
  • Figma Class – Basics for Social Creatives
  • Ad Copy & Creative Designing Basics (Image/Video)
  • Killer Ad Creative Strategy + Testing Tips

  • Audience Targeting – Custom, Lookalike, Saved
  • Placement Options & Asset Customization
  • Budget Types – ABO vs CBO + Ad Scheduling Basics
  • Create a Campaign – Engagement Objective
  • Lead Generation Campaign Setup (Instant Form Based) – Parts 1 & 2
  • Tracking Setup – Facebook Pixel + Events – Part 1 & 2

  • Analyzing & Optimizing Ads – Reports, Learning Phase, Scaling Basics
  • Analytics & Growth Planning

  • Content Calendar & Monthly Planning
  • Tools: Buffer & Hootsuite for Post Scheduling

Benefits of Enrolling in Skillwaala’s Social Media Marketing Course

Skillwaala aims to equip students and young adults with the skills and knowledge to thrive in the competitive job market. Here are some benefits of enrolling in our free online SMM Course.

  • 100% Free of Cost: We do not charge any registration charges, hidden fees, or hosting fees from our students. All our courses are completely free for all learners.
  • Industry-recognized Certification: Get an industry-recognized social media marketing certification after course completion.
  • Lifetime Access: Attend the course at your own pace and get lifetime access to learning materials. If you cannot attend the live class, you can watch the recorded video later.
  • Hands-on Training: Work on live campaigns, assignments, and platform-based projects with a real-life social media marketing team.
  • Career Support & Reporting: Resume building, interview prep, internship guidance, and job referrals in digital marketing.
About the AI & ML Course

Tools and Platforms You Will Master at Skillwaala

Our online social media marketing course is designed to give you hands-on experience with industry tools used by professionals every day. Here are the key tools covered in our SMM course:

30+ Live Sessions

Meta Ads Manager

Run and manage paid campaigns across Facebook and Instagram

Creator Studio

Creator Studio

Schedule posts and analyze performance

Canva

Canva

Design high-quality social media graphics without needing graphic design skills

Buffer

Buffer

Plan and automate your content calendar

LinkedIn Ads

LinkedIn Ads

Target professional audiences for B2B marketing

Buffer

Hashtag & Analytics Tools

Track performance, reach, and engagement

Real-world Learning: Projects, Assignments, and Peer Reviews

Our social media marketing class is not just theory, it is built around practical execution and hands-on experience. At Skillwaala, we believe that practical learning helps students explore, experiment, and get hands-on experience with the various SMO strategies. Here’s what you will do when working on real-world projects:

  • Plan and run mock campaigns for real brands
  • Create platform-specific content calendars
  • Optimize paid ads using Meta Ads Manager
  • Submit assignments for peer and mentor feedback
  • Work on a capstone project reviewed by industry professionals

Career Outcomes After This Course

Skillwaala’s free course offers a Social Media Marketing Certification that adds credibility to your resume and showcases your practical skills. Whether you are looking for a job, freelancing opportunities, or want to promote your own business, this course prepares you for real career growth.

Unlocked Job Roles with Our Certification

  • Social Media Manager
  • Content Strategist
  • Digital Marketing Executive
  • Instagram and Facebook Ad Specialist
  • Brand Marketing Associate

Certification Benefits

  • Industry-recognized certificate by Skillwaala and BR Softech, a reputed IT Company
  • Relevant for internships, freelancing, and job roles
  • Aligned with the Meta Social Media Marketing Professional Certificate standards

Why Choose Skillwaala for Social Media Marketing Training?

Skilllwaala is built to bring practical, job-ready digital skills, to people who do not have access to skill-based education. We are backed by BR Softech, a reputed IT company in Jaipur, and offer comprehensive free courses to help students and working professionals upskill and thrive in this competitive job market.

Our aim is to make high-quality, industry-relevant education accessible to everyone in India without any barriers. Join thousands of learners upskilling with Skillwaala’s social media manager course and take your first step towards a digital career. We offer:

  • 100% Free Social Media Course with Certification
  • Live Mentorship from experienced digital marketers
  • Internship Assistance and job-ready portfolio support
  • Resume Building and Interview Prep tailored for marketing roles
  • Offline classes in Jaipur + online across India
About the AI & ML Course

Start Your Social Media Marketing Journey with Skillwaala

Enroll Now

Frequently Asked Questions(FAQs)

Ans. The free SMM course runs for 4 to 6 weeks, depending on the batch and learning format you choose (online or offline).

Ans. You will learn skills like content strategy, platform management, paid ads, analytics, copywriting, and campaign planning. These are all the skills needed to manage social media professionally.

Ans. No, you do not need any prior experience to join Skillwaala’s social media course. This course is designed for absolute beginners as well as those who are looking to upgrade their skills.

Ans. Yes, you will work on live projects, assignments, and real-time platform simulations, including campaign creation and content planning. During the internship, you will be working with a real-life social media team and utilize the skills you have learned to optimize marketing campaigns.

Ans. Absolutely. You will be eligible for roles like Social Media Manager, Digital Marketing Executive, Content Strategist, and more. Moreover, Skillwaala also provides career assistance and connects you with our hiring partners, helping you land your dream job.

Ans. You will get hands-on training in tools like Meta Ads Manager, Canva, Creator Studio, Buffer, and LinkedIn Ads.

Ans. Yes, our free online SMM course is available online. We conduct live sessions on YouTube and students can also watch recorded classes according to their convenience.

Ans. Yes, learners from anywhere in India can join our online SMM course and get access to all the learning materials and live sessions.

Ans. Yes, you will receive a social media marketing certification issued by Skillwaaala and endorsed by industry professionals.

Ans. Skillwaala’s social media marketing course is 100% free, includes live mentorship, teaches industry tools, and offers career-focused outcomes, making it perfect for anyone who wants to upskill and build a professional career in social media marketing.

Learn with 1:1 Mentorship

Get personalized mentorship from industry experts to fast-track your career.

  • Interview Coaching
  • Resume Building
  • Hands-on Project Support
  • Personalized Guidance
  • Access to High-quality Recorded Lectures

Skillwaala’s Professional Certification

Stand out in the job market with Skillwaala's verified certification.

  • Endorsed by a Reputed IT Company
  • Recognized by Hiring Partners
  • Performance-based Certification
  • Exclusive Job & Freelance Opportunities
  • Exclusive Internship Programs
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