Free Performance Marketing Course & Training Online

Tired of searching for the best performance marketing course? If yes, SkillWaala’s free performance marketing course is your one-stop destination. This program lets you dive into performance marketing tools to help you master Google Ads, Facebook Ads, and Instagram Marketing skills for free. Irrespective of the business size, everyone is investing in advertising. However, you will only be considered a master of this field if you have high-level performance marketing skills. And what’s better than performance marketing training from working professionals in this industry?

SkillWaalas’ free performance marketing course is designed to make you a complete advertising expert. This all-rounder performance marketing program combines the Meta Ads course, Google Shopping Ads course, Native Ads course, Social Media ads course, and Google Ads course.

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Learning Format

Online & Offline

Course Duration

3 Months

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Performance marketing course

Our Online & Offline Performance Marketing Course Highlights

Industry-Crafted Course Modules

The course module is designed by actual working professionals from the Performance Marketing domain. With hours of research and deep discussion between industry experts, the curriculum is finalized with the sole motive of making students job-ready.

Practice-Based Knowledge

Theory isn’t enough when you are learning performance marketing skills. That’s why we ensure that you participate in real-world projects with industry gurus who will share the secrets of their success.

1-on-1 Sessions to Clear Every Doubt

After all this, if you have any doubts, you can clear them with our personalized and group doubt-clearing sessions. The mentors will ensure you understand each concept you have learned in the performance marketing training to its core.

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Who Can Apply to Our Performance Marketing Course?

Everyone seeks individuals who can create a successful performance marketing strategy to expand their reach, from start-ups to the top MNCs globally. You don’t need to be a school or college topper to learn performance marketing skills, but someone keen enough to dive into Performance Marketing.

Besides your dedication and existing interest in the ever-lasting online marketing realm, there is no other criterion to apply to our no-cost performance marketing program. So, whether you are a student who wants to build the stepping stones for your career in advance, or a person who wants to switch their career to solve some real-world problem, or even a homemaker who has finally decided to become financially independent, then this performance marketing program can be a gateway for your success.

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Performance Marketing Free Program Duration

Consistency and dedication are essential to learn any skill. The same goes for learning the skills of performance marketing. The pace at which you learn the skills through our performance marketing online course will eventually determine the actual learning duration. We understand that each student has their learning speed, so we pay special attention to each student.

However, the actual duration, based on the day-wise topics we have covered in this free performance marketing course, is 12 weeks.

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Performance Marketing Online Course Curriculum

  • What You’ll Learn
  • Introduction to Performance Marketing
  • Evolution & Trends in India vs. Global Markets
  • Key Metrics: CAC, LTV, ROAS, Conversion Rates
  • B2B vs. B2C Performance Strategy Differences
  • Funnel-Based Thinking: TOFU, MOFU, BOFU Explained

  • Deep Dive into Meta Ads Manager
  • Understanding Campaign Objectives by Funnel Stage
  • ABO vs. CBO: Choosing the Right Bidding Strategy
  • Retargeting & Lookalike Audiences Setup
  • AI-Driven Meta Ads & Optimizing for ROAS

  • Understanding Search Intent & Google Ad Rank
  • Smart Bidding Strategies: Max Conversions, Target ROAStool
  • Performance Max & Display Campaigns Best Practices
  • Google Discovery & Demand Gen Campaign Setup
  • YouTube Ad Formats, Targeting & Optimization
  • Privacy-First Strategies & First-Party Data Collection

  • LinkedIn, Amazon, Flipkart, Apple, Native Ads Overview
  • Platform-Specific Targeting & Campaign Objectives
  • Native Ads + Display Combinations That Work
  • Media Mix Modeling (MMM) in the Real World
  • Budget Planning Across New Platforms

  • Ad Copy Psychology: Hooks, Pain Points & CTAs
  • Static Image vs. Motion Creatives – What Works When
  • Personalization with AI-Generated Creatives
  • A/B Testing for Continuous Creative Improvement
  • Metrics to Measure Creative Performance

  • Google Shopping Ads Setup & Feed Optimization
  • Google Merchant Center Deep Dive
  • Amazon Sponsored Ads vs. Flipkart Product Listings
  • CRO (Conversion Rate Optimization) for D2C Sites
  • Building Retargeting Funnels for Growth

  • Introduction to Media Planning
  • Funnel-Based Channel Selection
  • Media Mix Strategy & Budget Allocation
  • Cross-Platform Planning Techniques
  • Planning for Multiple Business Verticals

  • Key Metrics for App vs. Web Campaign Planning
  • Multi-Touchpoint Strategy & Testing
  • Predictive Budgeting for Scale
  • Pricing Models: CPM, CPC, CPL Explained
  • Systematic Scaling of Ad Spend

  • GA4 Custom Setup: Events, Goals, Parameters
  • Multi-Channel & Cross-Domain Attribution
  • Dashboarding & Performance Reporting
  • Predictive Analytics Using AI
  • Using Data for Budget Planning & Optimization

  • Attribution Models: First Click, Last Click, MTA, Data-Driven
  • Meta AI, Revealbot, Attribution.ai & Segment.io Deep Dive
  • Auto-Bidding & Dynamic Creative Optimization
  • Cookieless Tracking & iOS14+ Readiness
  • Automation Tools to Scale Performance

  • GA4 Event Setup & Goal Measurement
  • Facebook CAPI & Server-Side Tracking Setup
  • Proper UTM Tagging & Campaign Tracking
  • Comparing MTA with Last-Click Attribution
  • Leveraging First-Party Data in a Privacy-First World

  • Cracking Performance Marketing Interviews
  • Resume & LinkedIn Profile Optimization
  • Salary Negotiation Tips & Growth Roadmap
  • Building Confidence & Overcoming Career Blocks
  • Long-Term Networking & Freelance Strategies
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Benefits of Applying to our Free Performance Marketing Course in Jaipur

Learning performance marketing skills for free is one thing, but that won’t be enough to compete in today’s world. Hence, we ensure that you become a 360-degree ready candidate with other benefits we provide:

Performance Marketing Course Online
  • LIVE Classes and Lifetime Access to Recorded Sessions
  • Free Lifetime Career Counseling
  • Free Resume Building Assistance
  • Free Mock Interview Sessions
  • Free Mentorship
  • Free Job Assistance
  • Free Guaranteed Performance Marketing Internship
  • Certificate from an IT Company, BR Softech
  • Trainers are actual working professionals of BR Softech

Frequently Asked Questions

Ans. Skillwaala is backed by IT company BR Softech, which enables us to offer every course, including performance marketing, free of cost.

Ans. This program is a culmination of the Google Ads, Meta Ads, Amazon Sponsored Ads, Google Shopping Ads, Native Ads, and much more. So, whether you are looking for a pay-per-click job, an influencer marketing job, or a performance marketing manager job, this free training program for performance marketing is best for you.

Ans. Absolutely! Our trainers start from the very basics and then slowly level up, helping students learn the concepts seamlessly.

Ans. Yes, you will run campaigns under the guidance of your mentor. This practical approach will help you master the concepts quickly, making you a skilled candidate for top jobs.

Ans. Of course, once the Performance Marketing program concludes, you will be provided a certificate from an IT company, BR Softech. And congratulations, you have become a certified Performance Marketing Specialist.

Ans. Definitely! You will get 100% job assistance, which includes resume-building assistance, LinkedIn optimization, mock interview sessions, and connecting you with our hiring partners.

Ans. Once your performance marketing course is completed, you will have the opportunity to work on real projects with a free internship opportunity

Learn with 1:1 Mentorship

Get personalized mentorship from industry experts to fast-track your career.

  • Interview Coaching
  • Resume Building
  • Hands-on Project Support
  • Personalized Guidance
  • Access to High-quality Recorded Lectures

Skillwaala’s Professional Certification

Stand out in the job market with Skillwaala's verified certification.

  • Endorsed by a Reputed IT Company
  • Recognized by Hiring Partners
  • Performance-based Certification
  • Exclusive Job & Freelance Opportunities
  • Exclusive Internship Programs
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