OpenAI Introduces Business Profiles and AI Agents in ChatGPT
November 11, 2026 - OpenAI has introduced a new business platform with ChatGPT that allows companies to manage their presence, monitor customer engagement, and interact with potential customers through AI agents. The launch includes Business Hub for profile management and analytics, alongside Business Agents for customer-facing conversations.
Business Hub Adds Profile Management and Analytics
Through Business Hub, companies can claim and verify their business profiles on ChatGPT. Verified organizations can update company information and submit product feeds containing details such as pricing and availability.
The platform also provides aggregated insights into how users discover businesses through ChatGPT. These include the number of business mentions, website clicks, and common discovery topics where a company’s website appears.
OpenAI says these insights do not expose individual user conversations or chats with Business Agents. Data is aggregated and displayed only when interaction volumes meet certain thresholds.
Eligible businesses in countries where ChatGPT is available can claim their profiles. Existing OpenAI Enterprise customers and advertisers can contact their OpenAI representatives for assistance. Shopify merchants can connect their stores through Business Hub or the Shopify admin.
Business Agents Enable Customer Conversations
The second feature allows eligible companies to create, test, and launch Business Agents. Users can open these agents from a business profile when the company appears in a ChatGPT response and ask questions about its products or services.
OpenAI says these conversations will be clearly labelled and kept separate from users’ regular ChatGPT conversations and the platform’s independent responses.
Business Agents are initially rolling out to eligible e-commerce and online service businesses in the United States. Companies can also sponsor their agents and use them as destinations for ChatGPT Ads, with sponsored placements clearly identified.
Expansion Plans
OpenAI says ChatGPT has 1.2 billion weekly users and plans to expand business profiles and agents to additional markets and categories. The company has not announced a timeline for the wider international rollout.
Sources:
https://openai.com/index/introducing-businesses-chatgpt/
https://www.seroundtable.com/chatgpt-business-hub-42505.html
