100% Free Training

Free Google Ads Online Course With Certification

Skillwaala’s free Google Ads course is designed for students, beginners, freelancers, business owners, and working professionals who want to master paid advertising across Google Search, Display Network, YouTube, Shopping, and Performance Max campaigns. This practical Google Ads certification course helps you learn how to create high-performing campaigns, generate quality leads, increase sales, and optimize ad spend using real-time advertising strategies.

⭐ 4.9/5 | 100+ Success Stories | 15+ Advanced Ad Modules

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Google Ads

Why Choose Skillwaala’s Free Google Ads Training?

With Skillwaala’s Google Ads online course, you learn more than just running ads. You learn how to build profitable marketing campaigns that businesses actually use to generate leads, traffic, and revenue. From campaign setup to advanced optimization and analytics, this course gives you complete hands-on exposure to the Google Ads ecosystem.

Learn Google Ads from beginner to advanced level 100% free Google Ads certification course Practical campaign creation with live examples Career-focused learning with industry-relevant skills Hands-on experience with real ad dashboards and tools
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Course Modules of Our Free Google Ads Course

This Google Ads training program is structured step-by-step to help learners understand campaign creation, targeting, optimization, tracking, and advanced paid advertising strategies.

Google Ads Masterclass

Learn Google Ads, PPC campaigns, keyword targeting, ad optimization, and conversion strategies.

Download the Digital Marketing Course Syllabus Enroll Now For Free
Content covered

  • What is Google Ads and how it works
  • Importance of paid advertising for businesses
  • Understanding the Google Ads ecosystem
  • Overview of campaigns, ad groups, and ads

  • Step-by-step Google Ads account creation
  • Billing setup and account configuration
  • Understanding account structure
  • Essential dashboard settings and navigation

  • Search campaigns
  • Display campaigns
  • YouTube video campaigns
  • Performance Max campaigns
  • App install campaigns

  • Understanding Ad Rank formula
  • Components of Quality Score
  • Bid strategies and ad positioning
  • Improving ad relevance and CTR

  • CPC (Cost Per Click)
  • CPM (Cost Per Thousand Impressions)
  • CPV (Cost Per View)
  • CPA (Cost Per Acquisition)

  • Audience segmentation strategies
  • Age, gender, and device targeting
  • In-market and custom audiences
  • Remarketing and behavioral targeting

  • Types of keywords
  • Broad, phrase, and exact match
  • Negative keyword strategy
  • AI-assisted keyword research methods

  • Using Google Keyword Planner
  • Search volume and competition analysis
  • Selecting profitable keywords
  • Competitor keyword research basics

  • Structuring search campaigns
  • Writing high-converting responsive search ads
  • Extensions and bidding strategies
  • Campaign optimization techniques

  • Banner ad formats and placements
  • Creative optimization strategies
  • Contextual and audience targeting
  • Display ad performance analysis

  • Skippable and non-skippable ads
  • Creating engaging video ad creatives
  • Video targeting options
  • YouTube campaign optimization

  • Understanding Performance Max campaigns
  • Asset groups and audience signals
  • Creative and feed optimization
  • Scaling Performance Max campaigns

  • How app campaigns work
  • App install ad setup and optimization
  • Firebase introduction and tracking basics
  • Mobile app promotion strategies

  • Connecting GA4 with Google Ads
  • Importing conversions and tracking goals
  • Understanding user behavior
  • Measuring campaign performance

  • Creating web and app data streams
  • Understanding measurement IDs
  • Event tracking setup
  • Enhanced measurement basics

Highlights of Our Online Google Ads Program

Our Google Ads marketing course combines flexibility, practical implementation, and career-oriented learning to help you become industry-ready.

Free Online Google Ads Training

Learn from anywhere with live sessions and structured learning modules.

Free Training
Practical Campaign Experience

Create and optimize real Google Ads campaigns with hands-on guidance.

Real-World Projects
Industry-Relevant Learning

Understand modern advertising strategies used by businesses and agencies.

Career-Focused
Certification & Career Support

Get certified and prepare for digital marketing and performance marketing roles.

Certifications

Free Google Ads Training Program

Kickstart your google ads Career with Skillwaala.

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Skills Covered

  • Google Ads Fundamentals
  • Search Advertising
  • Display Advertising
  • YouTube Video Advertising
  • Performance Marketing
  • Keyword Research & Planning
  • Audience Targeting
  • Conversion Tracking & Analytics
  • Campaign Optimization
  • Lead Generation Strategies

Tools You Will Learn

  • Google Ads Manager
  • Google Keyword Planner
  • Google Analytics (GA4)
  • Google Tag Manager (GTM)
  • Google Ads Editor
  • YouTube Ads Manager
  • Google Merchant Center
  • Performance Planner
  • SEMrush / Ubersuggest
  • Canva & Creative Tools

Who Can Apply for Google Ads Training?

This Google Ads certification course is suitable for learners from different backgrounds and experience levels.

  • Students & Beginners Build a strong foundation in digital advertising with practical campaign experience.
  • Working Professionals Upgrade your marketing skills and learn performance-driven advertising strategies.
  • Freelancers Offer Google Ads services to clients and increase your earning opportunities.
  • Business Owners Learn how to generate leads, sales, and traffic using profitable ad campaigns.
  • Job Seekers Boost your resume with practical advertising skills and Google Ads certification.

Learning Path at Skillwaala

  • Learn Google Ads from basics to advanced
  • Create and manage live advertising campaigns
  • Gain hands-on experience with tools and analytics
  • Understand optimization and scaling strategies
  • Get mentorship and career guidance
  • Placement support for eligible learners

Master Google Ads With Real Campaign Experience

Theory plus practical application so you are job-ready from day one.

Practical Campaign Creation

Build real search, display, YouTube, and Performance Max campaigns while learning industry-standard advertising workflows.

Learn Industry Tools & Analytics

Work with tools like Google Analytics, Tag Manager, Merchant Center, and Keyword Planner to monitor and improve campaign performance.

Real-World Advertising Strategies

Understand how successful businesses use paid advertising to generate consistent traffic, leads, and conversions.

Expert Mentorship & Guidance

Learn directly from experienced digital marketers who actively run and optimize advertising campaigns.

Career Opportunities After Google Ads Course

Launch your career in high-demand roles with competitive salaries.

Google Ads Specialist ₹4,00,000 - ₹10,00,000/ year
PPC Executive / Strategist: ₹4,00,000 - ₹12,00,000/year
Performance Marketing Associate ₹6,00,000 - ₹12,00,000/year
Performance Marketing Manager ₹10,00,000 - ₹20,00,000/year
Lead Generation Specialist ₹3,00,000 - ₹7,00,000/year
Marketing Automation Specialist ₹6,00,000 - ₹15,00,000/ year

Flexible Learning Programs Designed for You

Options that fit your schedule and commitments.

Missed a Session?

Access recorded classes anytime and continue learning at your own pace.

Flexible Batch Timings

Choose schedules that fit your studies, work, or business commitments.

Learn From Anywhere

Attend online sessions from any location without travel limitations.

Unlimited Revision Access

Rewatch important concepts and campaign demonstrations anytime.

Dedicated Doubt Support

Get assistance from mentors and trainers whenever you face challenges.

FAQ (Frequently asked questions)

Ans. Yes, Skillwaala offers a 100% free Google Ads course with no hidden charges. You get access to all modules, live demonstrations, and a certificate after completion.

Ans. Yes. Once you finish the modules and tasks, you will receive a Google Ads certification from Skillwaala, which you can add to your resume and LinkedIn profile. However, proper attendance (80%) is required to be eligible for the certificate.

Ans. No prior experience is required. This is a Google Ads basic course designed for complete beginners, but it also covers advanced modules for professionals.

Ans. The course duration is 3 months. However, every learner can learn at their own pace.

Ans. Yes, it’s perfect for professionals looking to upgrade their skills in paid marketing, campaign optimization, analytics, and performance marketing.

Ans. Yes, you will learn both fundamentals and advanced concepts like Performance Max Campaigns, Search Ads, YouTube Ads, remarketing, conversion tracking, and GA4 integration.

Ans. Learners only need a laptop and an internet connection. Everything else, including demos and assignments, is included in the course.

Student Success Stories

Hear from graduates who landed their dream roles.

★★★★★

Megha Sharma

★★★★★

Riya

★★★★★

Sumiti

★★★★★

Vansh Khanna

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